Augmented Reality (AR) is becoming increasingly popular in the e-commerce industry. Here are 10 top statistical facts about augmented reality that online retailers have discovered after using it in their eshops:

1. Increased Conversion Rates

According to Shopify, brands using augmented reality saw retail conversion rates increase by around 250%.

2. Improved Customer Engagement

AR helps increase consumer and brand engagement, ultimately leading to more business. Research has shown that retailers who have utilized AR have seen a 30% increase in customer engagement.

3. Decreased Returns

With AR, clothing stores can reduce returns by allowing customers to virtually try on clothes before they buy them. J.C Penney has implemented this technology and seen a 20% reduction in returns since doing so.

4. Social Media App & Camera Filter Views

Research from the Interactive Advertising Bureau (IAB) found that over half of Facebook users who used an AR filter or effect viewed it again within one week.

5. Increased Shopping Sessions

Consumers who engaged with an AR experience during their mobile shopping session were 74% more likely to complete the entire shopping journey than those who didn’t engage with AR , according to IAB research.

6. Virtual Showroom Visits

Retailers saw a 50% increase in visits to virtual showrooms once they had been set up , while average time spent in the showroom was nearly three minutes , according to research from Reevoo.

7. Product Visualization Effectiveness

According to research from L’Oréal Paris, 44% of shoppers said augmented reality helped them make better decisions about what products would best suit them.

8. Personalized Shopping Experiences

McKinsey & Company reported that 75% of consumers are more likely to recommend a retailer if it provides personalized experiences tailored specifically for them.

9. Improved Brand Loyalty & Repeat Purchases

A study from Google found that 67% of shoppers said they plan to repeat purchase from retailers using augmented reality due its ability to provide engaging experiences with brands.

10. Improve Customer Service & Support

Retailers using augmented reality have reported increased satisfaction from consumers when it comes to customer service support , with 81% of shoppers saying they were more willing to return if they had interacted interactively with the product while shopping online compared to 73% of those questioned who only browsed traditionally.


The remarkable advancements in Augmented Reality (AR) technology have revolutionized online retail. With MatriX AR Hub™, you can create an immersive shopping experience and take your eShop to the next level! MatriX AR Hub™ is a collaboration tool for eCommerce stores that facilitates the creation of realistic 3D/AR models quickly and effectively.

Sources

• https://www.forbes.com/sites/forbesagencycouncil/2020/08/07/the-benefits-of-augmented-reality-in-retail-and-e-commerce/
• https://jaydevs.com/benefits-of-augmented-reality-in-retail-and-ecommerce/
• https://www.shopify.com/blog/augmented-reality-ecommercehttps://www.google.com/retail/learn-more/#ar-in-retailhttps://reevoo.com/en/blog/what-are-the-benefits-of-using-ar?utm_source